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Social Media Voice and Personality

All communication platforms have a voice, a tone, a personality. One of the reasons social media is effective is that brands (personal, orgsnisationsal or corporate) are now able to show their voices...

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The Basics and The Best of Twitter Clients

If you use Twitter for work (and/or for personal use), chances are, it managing your account can become tricky if you’re using the basic Twitter interface on the web. It’s easy to forget to log-in and...

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11Tips on Using Social Media for Events

If you run events for your nonprofit, association, charity, community organization, or business, then you will find the use of social media as a good way to enrich the experience. Here are some basic...

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11 Tips on Creating Online Community Guidelines

Do you manage a Facebook Page or Group? How about a Forum or a Blog? If you engage with your organisation’s stakeholders in some way online, and you allow two-way conversations to happen, then it is...

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3 Steps to a Good Daily Twitter Routine

Do you use Twitter? How often do you check-in? Twitter Tips for Newbies If you’re trying to figure out the best way to maximise your Twitter usage, here are three steps you can take to make the most...

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Who Should You Follow on Twitter?

Who do you follow on Twitter? After you sign up on Twitter and customize your profile, one of the next things that you need to do is to start following other people who are already on Twitter. Growing...

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8 Simple Ways to Promote Your Social Media Outreach

What are the ways that you promote your social media presence? If you’re looking for some ideas, here are eight simple things that you can do: Promote Your Social Media Presence With a One-Page Flyer!...

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Organise Your Facebook Contacts Into Lists

If you wish to use Facebook for both work and personal purposes, you might want to consider organizing your contacts in to lists. This way, you might be able to minimize awkward or embarrassing...

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10 Ways to Boost Your Twitter Use

So, you have a Twitter account. What now? Depending on how you wish to use Twitter, there are many different things that you can do to improve your use of this popular social networking tool. Here are...

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EOFY Checklist For Your Online Communications And Social Media

It’s the end of the financial year (EOFY) season for many organisations. And, apart from sorting out finances and other aspects of your operations, it is also a good time to look at your online...

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Before You Hire A Social Media Manager, Strategist, or Consultant…

  Most organisations don’t hire social media managers, strategists or consultants without careful consideration. In the beginning, it was mostly because of skepticism that it’s just another passing...

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Social Media Measurement for Pinterest

One of my new found love is Pinterest. I love how easy it is to pin all my favourite finds on the Internet on various categories. I am not surprised that Pinterest hit 10 million unique monthly...

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Social Media Measurements for Instagram

Let’s face it, most people are visually stimulated and so the use of videos and photos are crucial when it comes to social media. That’s where Instagram comes in, which recently reported that “Interest...

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Top 3 Tips On Instagram For Businesses 101

Tips On Using Instagram For Businesses and Organisations Since its launch in October 2010, Instagram has grown enormously as a photo (and video) sharing platform. As a social channel, it currently...

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